Our purpose is to make your life better. And yes, that might sound like BS marketing jargon, but it’s truly the outcome of partnering with Layer One.
We help extract and define your goals, clarifying and honing in on your key objectives. Then, with expert industry-specific coaching and development, we prioritize high-impact, high-return initiatives to deliver meaningful results throughout our engagement.

TO ENSURE YOUR SUCCESS, WE:

WE’RE EXPERTS ON THE BEST E-COMMERCE, DXP, AND PIM SOLUTIONS

Layer One serves building and industrial supplies manufacturers and distributors.

Focusing our efforts on a singular discipline allows us to support our clients in meeting the latest needs of contractors. We’re constantly evolving and enhancing our expertise, leveraging insights to drive innovative solutions across all our engagements.

Are you set to capture more wallet share, grow sales, and unlock your online store?

Layer One’s 14 Focus Points are a blend of software development and consulting that guide you through a scalable, prioritized plan that meets you where you are, enabling steady digital growth with each improvement building on the last.

As manufacturers and distributors face endless digital demands, our 14 Focus Points offer a clear path, helping you target what matters most for maximizing digital impact without overwhelming resources.

1. Site Stability / Performance

An e-commerce site must be fast, available, and error-free before adding enhancements or features to drive conversions.

2. Iterative Thinking

Change behavior to deliver small, short-term wins that rapidly improve the site to increase functionality and customer satisfaction. This allows constant alignment between reality and large strategic initiatives.

3. Product Data Quality

Beyond completeness and accuracy, provide the right data in the best way so customers buy what they need and come back again.

4. Empower Search

Know the various ways customers look for a product and then ensure the search engine is configured in a way that returns relevant results.

5. User Experience

From entering a site, the fewer, more obvious clicks it takes to buy a product the better. Efficient and quick ordering is a top priority for B2B buyers.

6. Growth KPIs

Measuring the right things is critical to addressing issues or discovering opportunities. This goes beyond the site to include OSRs, contractors, and other metrics.

7. E-comm Onboarding

Once someone has decided to become a customer, the process to obtain an account to begin buying must be quick, clean, and establish their pricing or other customizations.

8. Customer facing rep strategy

Having a synergistic digital strategy plan that encourages site adoption from reps and their accounts is critical to growing e-commerce. This includes incentive plans, training, and sales enablement tools.

9. Data Jobs automation/ Integrations

Ensuring that product data, orders, and customer data automatically flow within an e-commerce site and to other systems increases efficiency and reduces costs.

10. Mobile Approach & App

People now expect to be able to shop and buy from B2B the same way they buy from B2C. This means not providing a great mobile experience results in lost sales.

11. Promotions

Leverage all the various and complex promotional opportunities to incentivize customers to purchase online.

12. Cross-sell / Up-sell

To stimulate additional revenue, a site must be empowered to present related and bundled products along with more expensive or premium substitutes.

13. Tech-based communications channels

Customers want and expect to talk to live reps through chat, text, or social platforms rather than waiting at the counter or on hold.

14. AI & Personalization

Once a site has been optimized and maximized, AI or advanced personalization will create a better experience for new customers and build loyalty.

CLIENT SUCCESS FRAMEWORK

The Client Success Framework is Layer One's innovative approach to delivering high-quality software and consulting through an iterative, collaborative process. We regularly produce results keeping your eCommerce solutions tightly aligned with your business objectives.

This method reduces risks by adapting to changing ideas and market conditions, enhances flexibility, and keeps your eCommerce strategy on track with continuous feedback and clear communication. It's about delivering value consistently, not just at the end of the engagement.

RECENT CLIENTS

Recent Clients

OUR WORK

See what our clients are saying on Clutch.

“We were looking for a Partner, not just a vendor.”

“We were looking for a partner; we weren't just looking for a vendor. We weren’t looking for someone to tell what to do. We were looking for someone to work with us and improve this product, improve our processes internally, improve Optimizely, and improve everything with our customers.”

George T. Sanders (GTS), a family-owned distributor of plumbing, HVAC, and electrical products, operates across two states with nearly 20 locations. Known for their personalized customer service, GTS sought to modernize their digital presence to meet the growing demands of their B2B customer base while maintaining their family-owned small-business feel.

PVF Distributor eCommerce Success

Recognized nationally as a leader in the industry, First Supply was originally incorporated in 1897 and has evolved into the single source supplier that most Midwestern contractors rely on for plumbing, HVAC, municipal, waterworks, well & septic, builder PVF, and industrial supplies. They understood that their eCommerce and digital strategy would be paramount to continuing their legacy.

Scalable PIM Solution

Jacuzzi is the world leader in hot tub and spa manufacturing, whose digital presence is a primary source of success. Jacuzzi continues to grow its product lines and presence across 15+ brands and 45 countries. The company’s revenue has grown 2x in the last 4 years. The need to manage product data correctly has never been more important.

Global Multi-Brand Sitecore DXP

Nidec is a global manufacturer of recognized brands like U.S. MOTORS, Leroy-Somer, Control Techniques, and Kato Engineering. Part of the company’s growth strategy involves acquiring powerful brands like these. But this approach also requires onboarding an ever-expanding line to a single web platform.

Sitecore Content & Commerce

Ranked as one of the top 40 Plumbing, Heating and PVF Wholesale Distributors in the United States, The Granite Group looked to Layer One to create a world-class content and commerce experience for their clients.

Doubling Lead Generation and Increasing Sales by the Millions

Jacuzzi is the world leader in hot tub and spa manufacturing, whose digital presence is a primary source for generating leads. They rely on iterative testing to track and improve their strategies and resulting metrics. But without a reliably performing website, that becomes impossible. By moving to work with Layer One, Jacuzzi doubled its lead generation and helped its network of dealers reap a multi-million-dollar revenue increase.

Umbraco Site and Netsuite integration

DWS is leading distributor of weighing and measuring equipment and is regarded as one of North America’s highest certified service and repair companies. For over a decade, Layer One has built and maintained the marketing technology that has resulted in DWS's continued growth.

Advicent scalable solution on Sitecore

Advicent's Naviplan product is the leading provider of SaaS technology solutions for the financial services industry, servicing the world’s largest financial institutions. Layer One helps them deliver their brand to the world!